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cantu beauty.
  -    -  cantu beauty.

deeply rooted.

Sparked by one of Kanye’s many twitter rants and solidified by Kid Cudi’s open letter to his fans, mental health was finally becoming an open conversation in the Black community.  With this in mind, we questioned why our community doesn’t take care of what’s in their heads, as much as what’s on top of it?

Through this content series we aim to inspire people to take care of their mental health just as they do the twists and turns of their natural hair.

copywriter: kendra croft

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