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california market center.
  -    -  california market center.

california market center.

With new renovations happening at California Market Center we created a campaign for prospective tenants;
giving them a surrealistic glimpse into what modern business creativity looks like.


The vibrancy of the color orange creates a social, inviting, and exciting atmosphere. Orange corresponds to desire, pleasure, and thirst for action; while stimulating mental activity and being symbolic for strength and endurance.

media + entertainment.

The eggplant hue sparks creativity, mystery, and the magic of the Media and Entertainment industry. The shades of purple evoke nobility, luxury, quality, and ambition; while symbolizing independence, wisdom and dignity.


Slate symbolizes the futuristic growth of the field of technology. This tone of gray evokes a feeling of knowledge, depth, expertise, and stability. The hue’s stabilizing effect is linked to protection, maturity, and practicality.

food + beverage.

Rousing the feeling of renewal and life; green is associated with ambition, hope, and harmony. While evoking health, fertility, and peace.

cmc bts.

*shot + edited by me.

partner: patrick hodges
agency: kastner

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