endorfriends.

  With a need to stand out and pull in new and lapsed clients post-pandemic, 24HR Fitness enlisted us to create something fresh and unique. The result was Endorfriends, cute and colorful depictions of endorphins, encouraging customers to hit the gym to feel good. Three flagship videos were created to introduce the endorfriends to viewers and integrate them into different exercise routines.
The endorfriends provide 24HR Fitness with a new framework for approaching fitness and membership, allowing them to appeal to their largely-millennial target demographic with a welcoming, low-pressure environment.