fresh off the block.
For their collaboration with Nike, City-Gear enlisted us to create a content series that celebrates the unique style of four major cities and the role that Nike gear has played in helping individuals find their own style. We developed the concept and logo for the series and featured local celebrities from each city to share the history and influences that shape their personal flair.
This project allowed us to highlight the cultural impact of these cities
and the creativity of their residents.
copywriter: kenneth dalrymple