![](https://freight.cargo.site/t/original/i/692064fbd017c7118de945c1e5623e384244eacd19fa99a30f7d4311a2be2514/OBC_Logo.png)
To demonstrate Lowe's ability to not only improve a home, but also bring it to life, we took on the challenge of creating a fully furnished and decorated living space within the Orange Bowl Classic during a game. Enlisting an alumni from Jackson State University (JSU) and Florida A&M University (FAMU), we transformed the space to reflect their personal styles and HSBU pride.
This project helped to showcase Lowe's diverse offerings and their ability to help customers truly make their house a home.
This project helped to showcase Lowe's diverse offerings and their ability to help customers truly make their house a home.
![](https://freight.cargo.site/t/original/i/89a2f1552cd532344c76d1e8c65d50fb7b54064716f8daaf86a30688f76ffac3/Tailgate.gif)
![](https://freight.cargo.site/t/original/i/81684f7364684ae6e9059f1ad76f0299f66d61cee4bfa2f2372f217081d9bf3d/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_01.png)
![](https://freight.cargo.site/t/original/i/d421db28128015094895bc44e5cd6924b59fdc2d08d31356aab0fcb269cb4ee5/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_02.png)
![](https://freight.cargo.site/t/original/i/e9e8b45d281d5b9146479f6eee9b7b9182821003c1e64f69514a8ec2a791e05a/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_03.png)
![](https://freight.cargo.site/t/original/i/edfbde0b3c639390c22f19c811e44676b8fcd8f003f36efc5ae766f2b0df53a1/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_04.png)
![](https://freight.cargo.site/t/original/i/2807d1bf407a6735cfbe429f33462860df3bc1795dcef049f06194b357ccd5ca/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_05.png)
![](https://freight.cargo.site/t/original/i/ecf4701f8c924f8c969456b8e765deaa578dd52a135c99fbcc3ffb741b966c43/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_06.png)
![](https://freight.cargo.site/t/original/i/2f8e8bb358c2a166db0359d1063b508c0bc03f3dc8aa9f59ea120f0d2f421b92/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_07.png)
![](https://freight.cargo.site/t/original/i/b1181ecfe9f620f62a1b08ef0e26cf52607f33be78e64a104de3abe81f9f1d75/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_08.png)
![](https://freight.cargo.site/t/original/i/7ff0632f3389289006d4b7e56e671cf4e9e133bc4a76d851f2b1b3e0c91ede76/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_09.png)
![](https://freight.cargo.site/t/original/i/14183f315b48f6ac12858ef817153d41b2fe3560bdfff236664626ed74238d4c/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_10.png)
![](https://freight.cargo.site/t/original/i/a241c52f6e4abf53b376ca44c9b9159aefc8f36022d6d44ea732f12fa6e24eee/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_11.png)
![](https://freight.cargo.site/t/original/i/936f2645ee52b4e53e0255bb4b208bbeafcbcd700875146f2cf7d9fb373c3dcd/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_12.png)
![](https://freight.cargo.site/t/original/i/2c0a156957aa728961fdeb554e0cae6bf836e655e46be7f8f979977ca3d9ac42/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_13.png)
![](https://freight.cargo.site/t/original/i/40b5024f8bbd2092b22b0880f987dce4cb809d646f26e741df29cf73e7ad057f/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_14.png)
![](https://freight.cargo.site/t/original/i/1dd0b939124f410b74e40fdf75979d53cb0249722ca8b0f706cf8a8a32e4fc32/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_15.png)
![](https://freight.cargo.site/t/original/i/da6b288b6514325d46eaf1f174c9dd61cb50ba56345e2c25b6479616be29ecb2/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_16.png)
![](https://freight.cargo.site/t/original/i/fdf7316b89226c6cba27264404a48598ae8de0dfa23f1b2613490da56a98994d/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_17.png)
![](https://freight.cargo.site/t/original/i/b67f04976aeae6a1b548328a79c4840e334d1073d9f74ba7d50d35970f8b094d/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_18.png)
![](https://freight.cargo.site/t/original/i/dc0ccfb3d89be6ebf7623e3916d949c9e32a251241fa5c985c528b4f0612d097/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_19.png)
![](https://freight.cargo.site/t/original/i/1a06bc900671156b98058f0c1fbcfa3c4b3596000a99fed0f40f9d21eb098c49/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_20.png)
![](https://freight.cargo.site/t/original/i/dc74c1e98d63b7f01430060cedb08aa334145fda8c6e8f1b089d80fd04baa901/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_21.png)
![](https://freight.cargo.site/t/original/i/1a6b2f6b81802e219a270404e22f18db9940a6ec86f179099f9f9cc1b7e8d5e2/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_22.png)
![](https://freight.cargo.site/t/original/i/5b857aeb660cb2f830f15180cff6d1a85ae610d347fc66631b849f1dd715292c/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_23.png)
![](https://freight.cargo.site/t/original/i/343dc22565c023a0e113ed34397acf4eee313b18bae5ac6c2b16d2aef1f129b5/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_24.png)
![](https://freight.cargo.site/t/original/i/91008c86ce78bceba543db1ec4c2f5acba407a65268d5882411b6ad8386fd5b7/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_25.png)
![](https://freight.cargo.site/t/original/i/955a7d81b2ae1c42ca0fc8c9f5df9ef62cfa3a3ceb278b02b6dfff9f5d0c9891/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_26.png)
![](https://freight.cargo.site/t/original/i/00b1b2eecaecd91d9b8b19ae153a8c2da9f248073b2aee9f80f94990d683856b/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_27.png)
![](https://freight.cargo.site/t/original/i/75e59e834635e279422fde31b56db8da245812012dcc0e72cb3b84feedc869d9/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_28.png)
![](https://freight.cargo.site/t/original/i/da97e424cd2aa6349bbba8c1df8f5978ec0d041338f6f0c3c976e666a036e1ae/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_29.png)
![](https://freight.cargo.site/t/original/i/93210e917252890a66b40c14315fdcb1042817fbf8ff50dd1d01564370f79da1/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_30.png)
![](https://freight.cargo.site/t/original/i/f2647acf06ea164ba0856922293f41779f5d0504332c13220e357648b73e04f4/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_31.png)
![](https://freight.cargo.site/t/original/i/93c2f96aa6da38b712180b5c564d00ecc6a1f114ecbf5138a57253f27c61cdcf/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_32.png)
![](https://freight.cargo.site/t/original/i/dd6752df40139a3eebac677b37f71e4cb0d9b856624e17b0e5fab78140ae31fb/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_33.png)
![](https://freight.cargo.site/t/original/i/846d74934d075de1e56e5be05835d680bd6dc0ea575c489c6df1bee7e85e16c8/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_34.png)
![](https://freight.cargo.site/t/original/i/d36db98d9f2859017844ced3daf084979bdce3d7abf53b9a724ac2c555fb221b/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_35.png)
![](https://freight.cargo.site/t/original/i/34d413f604a98d0098e795f9b4b32b53b85289d5d6a31faa195477b27aeec945/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_36.png)
![](https://freight.cargo.site/t/original/i/e559e9b9a0bcfae84ff9ffc9b30d70b0d41a3ab8e76b4cf74b7a7aa1247ce8be/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_37.png)
![](https://freight.cargo.site/t/original/i/99c323eade67c15e20f11d6ea012bf47d994876a7e2ce0b7b13667059222e8b8/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_38.png)
![](https://freight.cargo.site/t/original/i/03ae1e87ab7f98f178775d3441ab55ae3cd0d03ab10eb24b8fb3986389871d10/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_39.png)
![](https://freight.cargo.site/t/original/i/97cb03b0c0fdfc85bdf27fa22a49f6a21f0eac6a42bf5079d03993d8a0318b06/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_40.png)
![](https://freight.cargo.site/t/original/i/60426aa4095eaf0fb2882ad04d822ebbee4d7d0e7f8a3071d97eef79bc4a749b/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_41.png)
![](https://freight.cargo.site/t/original/i/793c8da34d7dfbe9c82bf5f1744d3278f59986c86bd0ad84e0128e8925b5ce71/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_42.png)
![](https://freight.cargo.site/t/original/i/1adaafdaee26869787caae33abddfb02295f1f84aed48ba7fb48d8259e55bd7f/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_43.png)
![](https://freight.cargo.site/t/original/i/269df5c5a0774cce4cc872171327da3695635f470343f8c23ea38337b5266862/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_44.png)
![](https://freight.cargo.site/t/original/i/5af5bc7923fcf0b82998792c1cbb012f4db415b5af6fb06dbe9ddcea178ce7a4/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_45.png)
![](https://freight.cargo.site/t/original/i/c309653fd8e4b84a40a6f73cb2655e4aff74684ac80ed3668bf3847893b13d15/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_46.png)
![](https://freight.cargo.site/t/original/i/a350b40bdb4bb1c0d0dce6bac53b349d375dd12fe6ffd6621c39ccd453eba8a0/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_47.png)
![](https://freight.cargo.site/t/original/i/1baac49b4721fc9e11d78eb449d98f3c90a26921fbec56ef76f13917718a17a6/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_48.png)
![](https://freight.cargo.site/t/original/i/6ff471fec362f7e9420a3e2d1124a80539943645651906339179d86f8b7e5809/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_49.png)
![](https://freight.cargo.site/t/original/i/83a7f354e4f0062ce9f8d74025768dc22b7eadf0251645419690efc3a6d1f7ee/Lowe-s_-Orange-Blossom-Classic-9.2.2021_Page_50.png)
motion graphics
We created branded motion graphics that played throughout the event space, highlighting upcoming events and showcasing what was happening in real-time. These graphics helped to keep attendees informed and engaged, adding an extra layer of excitement and branding to the event experience.![](https://freight.cargo.site/t/original/i/89a2f1552cd532344c76d1e8c65d50fb7b54064716f8daaf86a30688f76ffac3/Tailgate.gif)
![](https://freight.cargo.site/t/original/i/53cac48aab273151c13408997b87432112c02ea6b635c2a82f617183e0f37b60/Kosine-Host.gif)
![](https://freight.cargo.site/t/original/i/835c0dcebc1b8ef7ec72c63882c509457fb9c2181e511856a7ae98bb4ec03192/BackyardDJ.gif)
![](https://freight.cargo.site/t/original/i/14edcefe37ddb705568cdbc71608a19968af4f1bc2de429e35b260f4d787df05/DJ-Kels.gif)
![](https://freight.cargo.site/t/original/i/8e6870183672230ec9923d5114d0cc05a1d589a3954a5e50b4af45598b8b10cb/DJ-Radio-Champ.gif)
![](https://freight.cargo.site/t/original/i/a2551cf47c5fbe3808c5c6d050673d8053af752fcff4e8b7619bf0251ce4c7c4/Lowes_OBC_Video_NameThatTune.gif)
![](https://freight.cargo.site/t/original/i/a08dde91da13f9c97c19a0a118c7e2bb18a7d055dd218b73cfe0787cf860e72c/MakeYourSpace.gif)
![](https://freight.cargo.site/t/original/i/e60bd104fb30b9b3623ec93e48cb4430160280e799a172d5ded71b2f103978dd/StudentDesigners.gif)
![](https://freight.cargo.site/t/original/i/957992605dabd73b1a3e4367f5f926c1d8c69ca228daaaebf4733edd886977e1/Enitan-FAMU.gif)
![](https://freight.cargo.site/t/original/i/814e6a28c90aa771a20e3b12968f0ea9dd33aa9b53c3c593bf0bf189b7141eb3/Lowes_Coffee_Talk.gif)
![](https://freight.cargo.site/t/original/i/480b7ef536ca221aafadf7f1d107f2bca636ba57f96b21b279fd8e8b9bac1603/Mia-JSU.gif)
social media
To amplify the reach of the event, we provided personalized branded content to the hosts and special guests, which they were able to share on their Instagram feeds and stories. This strategy helped to increase the visibility of the event and strengthened the overall branding.![](https://freight.cargo.site/t/original/i/915f2697143daa7431512561b5c852fc2fdb5a249b9eb832278e2a0b2291c1bc/ezgif.com-gif-maker.gif)
event recap.
![](https://freight.cargo.site/t/original/i/a9e784cdaa07ddf32180c04360ab0794029fa0b0bcfed8c7c032542ebb921131/Lowes-x-OBC-Activation---Recap_Page_01.png)
![](https://freight.cargo.site/t/original/i/937ffed11b223014e85f5b233717dd22d276edd512b01d44d35e4f9f001b897b/Lowes-x-OBC-Activation---Recap_Page_02.png)
![](https://freight.cargo.site/t/original/i/b492dc9e251375f63a9d2fbdb4b8091c4e2f4fc662ab841e0fd84264fe1e6f78/Lowes-x-OBC-Activation---Recap_Page_03.png)
![](https://freight.cargo.site/t/original/i/b8e7b903804c1229852b485cdce4d721b1b174f60a93081ade681d0bfe226b73/Lowes-x-OBC-Activation---Recap_Page_04.png)
![](https://freight.cargo.site/t/original/i/74e516b904d5deb7d058ad1afc567424a22916bfedecc8dd2fe8d49d23b6323f/Lowes-x-OBC-Activation---Recap_Page_05.png)
![](https://freight.cargo.site/t/original/i/abb5aa337062471b94f5af69c53598d71641dd99f396696d660ae3fe9e878c23/Lowes-x-OBC-Activation---Recap_Page_06.png)
![](https://freight.cargo.site/t/original/i/ee6b9b0ace4e61f04b27c634a8352e0fc36eb95d344bd43bc34b9c086f4d52c5/Lowes-x-OBC-Activation---Recap_Page_07.png)
![](https://freight.cargo.site/t/original/i/17f328fd993dd45692385813dee74f7894d8b286d0e8ffb60f2fbdfe47a72a0d/Lowes-x-OBC-Activation---Recap_Page_08.png)
![](https://freight.cargo.site/t/original/i/b2541fe0d4f4126d2e9370d71f6fc20f7bfd9eee890c2d82de0ebebfe59b1433/Lowes-x-OBC-Activation---Recap_Page_09.png)
![](https://freight.cargo.site/t/original/i/7d96946b78beee56ce7eae44e0ca20126f0976bf090f0cf073fb8bddd2f7a00b/Lowes-x-OBC-Activation---Recap_Page_10.png)
![](https://freight.cargo.site/t/original/i/7587ab9dd633a019b8785fa751d3a1f60557b647d6d94ea6ac1349fc54796df0/Lowes-x-OBC-Activation---Recap_Page_11.png)
![](https://freight.cargo.site/t/original/i/85d2f7e1f7c9af7df5f0805f4640a206ffb01d438691679a606ad5503d7fbfc5/Lowes-x-OBC-Activation---Recap_Page_12.png)
![](https://freight.cargo.site/t/original/i/cde807f3e551d08247bc8d05dd521ce7f13d486151f4aefa00d720e83741f38f/Lowes-x-OBC-Activation---Recap_Page_13.png)
![](https://freight.cargo.site/t/original/i/ac3a4fc77f3277627a7e5e67ea9f00209a9463ed1c1ef24f962c0b85d28078fd/Lowes-x-OBC-Activation---Recap_Page_14.png)
![](https://freight.cargo.site/t/original/i/3953bc088b40e2591de58c51670e009ec67ec94c87bceed7c9254aae1bf77db4/Lowes-x-OBC-Activation---Recap_Page_15.png)
![](https://freight.cargo.site/t/original/i/28d6725f58a45ab198ce608bd09b4adb89f3d1391ce27e081f9257cb9b42f382/Lowes-x-OBC-Activation---Recap_Page_16.png)
![](https://freight.cargo.site/t/original/i/569ed56c3bcb6e21ae3741ffebf1448f8f12fa084ddb995fbf2fa7e5cadc296a/Lowes-x-OBC-Activation---Recap_Page_17.png)
![](https://freight.cargo.site/t/original/i/276871859d5a8b0cf927c686b2e55ec08aae49f9e7292a1ba070857b94754e2e/Lowes-x-OBC-Activation---Recap_Page_18.png)
![](https://freight.cargo.site/t/original/i/226a3c4b81c6378e371a978feab84e130039ba60d665139f23957215208503a4/Lowes-x-OBC-Activation---Recap_Page_19.png)
![](https://freight.cargo.site/t/original/i/90a5e5168c573fe68ae50c3a53a573579f25ddcf547f58566faa8ef16bf0ee69/Lowes-x-OBC-Activation---Recap_Page_20.png)
![](https://freight.cargo.site/t/original/i/bbcf13d54668d37ec9fd922265a33c24f44bddc90f77de7175d120f05c792ec5/Lowes-x-OBC-Activation---Recap_Page_21.png)
![](https://freight.cargo.site/t/original/i/fccee1af88ab6e44ca0ca66c9793e5dfa1f0e400e5d07c5db3ce088202d9bf88/Lowes-x-OBC-Activation---Recap_Page_22.png)
![](https://freight.cargo.site/t/original/i/c893cc3bf3c2ce99185235919bec4fbb3abdb8d990bf17e93430988b731c8ecd/Lowes-x-OBC-Activation---Recap_Page_23.png)
![](https://freight.cargo.site/t/original/i/b8f9bb1624ff023850c60e41f257130d0cf9641671aca72168c470e828d7aef5/Lowes-x-OBC-Activation---Recap_Page_24.png)
![](https://freight.cargo.site/t/original/i/130273ffd70526c11154e61a6d81ec1e807c01f4d30ea27e5aa717b5175bb1da/Lowes-x-OBC-Activation---Recap_Page_25.png)
![](https://freight.cargo.site/t/original/i/181c2aa5d6a4e829d65e0753033552fb201ebcae861c0ea9bec5e53390297b37/Lowes-x-OBC-Activation---Recap_Page_26.png)
![](https://freight.cargo.site/t/original/i/b4dadb3814dd6b0ea124c3813f63deed4784c781b517da2d11aacf040f5b21c6/Lowes-x-OBC-Activation---Recap_Page_27.png)
![](https://freight.cargo.site/t/original/i/08be98631eb189c27f246a0ccbe353ded8a4044267b78ee56a21c78c5b552616/Lowes-x-OBC-Activation---Recap_Page_28.png)