dig in day.

As part of their commitment to supporting Black restaurateurs, PepsiCo launched the "Pepsi Dig In" initiative, which included a $50 million investment over five years. To kick off this program, we organized "Dig-In Day," during which four pop-up trucks were sent out to various regions to help participating restaurants attract new customers. This event helped to celebrate and support Black-owned restaurants and the talented individuals who run them.



asset pack.

To support the participating restaurants and enhance the reach of the event, we provided a branded asset pack for them to use on their social media platforms. This helped to increase engagement and draw more attention to the "Pepsi Dig In" initiative and the restaurants involved.







copywriter: sondra morris
agency: ten35