dig in day.
As part of their commitment to supporting Black restaurateurs, PepsiCo launched the "Pepsi Dig In" initiative, which included a $50 million investment over five years. To kick off this program, we organized "Dig-In Day," during which four pop-up trucks were sent out to various regions to help participating restaurants attract new customers. This event helped to celebrate and support Black-owned restaurants and the talented individuals who run them.