pepsico.
dig in day.
As part of their commitment to supporting Black restaurateurs, PepsiCo launched the "Pepsi Dig In" initiative, which included a $50 million investment over five years. To kick off this program, we organized "Dig-In Day," during which four pop-up trucks were sent out to various regions to help participating restaurants attract new customers. This event helped to celebrate and support Black-owned restaurants and the talented individuals who run them.
asset pack.
To support the participating restaurants and enhance the reach of the event, we provided a branded asset pack for them to use on their social media platforms. This helped to increase engagement and draw more attention to the "Pepsi Dig In" initiative and the restaurants involved.
highlights.
lowe’s.
To demonstrate Lowe's ability to not only improve a home, but also bring it to life, we took on the challenge of creating a fully furnished and decorated living space within the Orange Bowl Classic during a game. Enlisting an alumni from Jackson State University (JSU) and Florida A&M University (FAMU), we transformed the space to reflect their personal styles and HSBU pride.
This project helped to showcase Lowe's diverse offerings and their ability to help customers truly make their house a home.
This project helped to showcase Lowe's diverse offerings and their ability to help customers truly make their house a home.
motion graphics
We created branded motion graphics that played throughout the event space, highlighting upcoming events and showcasing what was happening in real-time. These graphics helped to keep attendees informed and engaged, adding an extra layer of excitement and branding to the event experience.
social media
To amplify the reach of the event, we provided personalized branded content to the hosts and special guests, which they were able to share on their Instagram feeds and stories. This strategy helped to increase the visibility of the event and strengthened the overall branding.
event recap.
stellantis.
grand wagoneer.
For Stellantis' relaunch of their classic Grand Wagoner SUV, we crafted a TV campaign showcasing the luxurious features, spaciousness, and comfort of this vehicle, all while promoting its capabilities as a family-friendly ride. The result was a successful campaign that helped Stellantis premiere this iconic SUV with a bang.
meta.
meta elevate.
With educational tools, inspirational content, and personalized support, Meta Elevate has been proven to be a valuable resource for Black, Latinx, and Hispanic business owners and communities. The platform serves as a guide for small businesses to be enabled to adapt to the changing ways their customers shop, communicate, and interact with their brand.With this campaign we aim to amplify Meta Elevate’s presence and highlight how the platform supports and empowers businesses to succeed and thrive.
24hr fitness.
endorfriends.
With a need to stand out and pull in new and lapsed clients post-pandemic, 24HR Fitness enlisted us to create something fresh and unique. The result was Endorfriends, cute and colorful depictions of endorphins, encouraging customers to hit the gym to feel good. Three flagship videos were created to introduce the endorfriends to viewers and integrate them into different exercise routines.
The endorfriends provide 24HR Fitness with a new framework for approaching fitness and membership, allowing them to appeal to their largely-millennial target demographic with a welcoming, low-pressure environment.
cardio endorfriends.
weightlifting endorfriends.
yoga endorfriends.
